Do you want to know what's worked for other publishers on adsense? or are you looking for practical optimization tips from experts? then check out our new course : Optimizing Adsense. from choosing ad sizes to improving page speed to setting up adsense experiments, we'll show you how adsense can help you grow your business. through videos, activities, and assessments, you can build your adsense expertise and put you knowledge to the test. pick a single lesson or watch them all.register now to join your fellow publisher in taking Optimizing Adsense.
the purpose of this course is to help you grow your adsense revenue. in three units, we'll cover: what drives adsense revenue, how to boost your revenue per thousand impressions (RPM), how to improve you click-through rate, ad targeting, and coverage. as an overview, there are four inputs to your revenue:
1. number of ad impressions.
2. CPM (cost-per-1000-impression)
3. click (number of organic user clicks on ads)
4. CPC (cost-per-click)
Advertisers set the CPM or CPC price they want to bid for your ad space. As a publisher, there are lots of changes you can make that will help increase the amount advertisers spend on your site. we divided this course into three units based on the levers that you as a publisher can pull to increase revenue:
1. CPM and CPC : winning valuable ads
2. Clicks and ctr: promoting ad engagement
3. Impressions: showing more ads
the first unit, "cpm and cpc: winning valuable ads" walks through ad sizes and formats, blocking options, and other ways to make your site more attractive to advertisers.
the second unit, "Clicks and CTR: designing and placing your ads. " explores ad locations and styles that you can implement to showcase your content and keep your users engaged.
the third unit, "impressions: showing more ads," will explain how adjusting ad coverage and fixing common technical issues can lead to more impressions and more revenue.
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